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By Felizia was established in 2021 by Fulya Abat and Beliz Eslina Abat, to compose a modern and empowering brand for women, by women. With the aim of creating a brand that emphasises uniqueness by unity through the vision of two women whom are deeply connected and inspired by each other, the brand combines a sexy and bold yet romantic and sophisticated style. Their unique pieces impress by being utterly maximalist and feminine. By Felizia aims to be the first choice of a woman who desires making a statement with her looks, capturing immediate attention at any occasion.