Lova İstanbul

Lova Istanbul was founded with a belief in the energy of colors, the confidence that comes from creating without boundaries, and the uniqueness of everything made by hand. We are an accessory brand that values the quality behind the happiness brought by small things, reinterpreting beads—those timeless seeds of design—through the lens of today’s fashion. We create customizable phone charms and accessories. While designing our products, our starting point is always to challenge the preconceptions like “these don’t go together” or “this won’t match with that.” Instead, we aim to evoke the feeling of “surprisingly beautiful,” and to show that there’s no such thing as the best design—that creativity cannot exist within a mold. That’s why if you see crystals next to acrylics, or Swarovski stones mixed with Murano beads in Lova designs, don’t be surprised. We’re sure you’ll be surprised—in the best way—and fall in love when we meet.